Victorinox

Victorinox 

Parfums

Client year: 2020 - 2026

Packaging

Product design

After more than 15 years in the market, Victorinox decided to relaunch its fragrance collection, and we were selected to lead this new chapter thanks to our narrative and storytelling approach. Our goal was to capture the brand’s essence, highlight its Swiss roots, and reinforce its fresh, modern, and adventurous identity.

We carried out a full redesign, unifying the collection through consistent packaging proportions and a cohesive visual language. Key brand elements—such as the iconic red color, logo, and aluminum texture inspired by their knives—were integrated to strengthen recognition and emotional connection.

Storytelling became central to the project, drawing from Swiss alpine exploration. We translated the olfactory journey into a visual narrative, from base camp to summit, incorporating topographic details and subtle surprises inside the packaging.

For the bottle, we preserved the original concept inspired by alpine oxygen tanks while refining its lines for a more modern look. We also redesigned both the Heritage and Signature collections, the latter inspired by raw natural elements like steel and rock, while staying true to the brand’s identity.

Contact

0034 934 874 985
Joan d'Àustria, 126, 6-4
08018 Barcelona, Spain

© Noreste 2026