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A new project, a journey that always begins in a grey areas · Removing layers · Defocusing from the obvious and focusing on what remains to be revealed searching for synthesis, simplicity · Visualising every next step, making sense of it over and over again · But the brush creates new perspectives off the canvas finding the perfect texture · Switching the gaze to italics, choosing the precise words and then placing them imprecisely · Some colour appears between the lines, but not enough and the journey doubles back once again · Because to get to a place that makes you not want to blink, you always have to set new coordinates · For some time now, we have known that we are meant to design stories · We are Noreste

We design and develop packaging systems that define brand stories

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We design and develop packaging systems for fragrance, beauty and luxury brands, combining concept, materiality and production. Our work extends into art direction and brand development to create cohesive and refined product experiences.

We approach each project with clarity and precision, focusing on structure, detail and material expression. Packaging is understood as a physical extension of the brand, where every decision contributes to perception and experience.

With over 15 years of experience, we have developed projects across fragrance, beauty and luxury sectors, working from concept through to production.

Services

Packaging
The packaging is a very powerful element that communicates the qualities and values of a product in addition to being the first point of contact with a brand in many occasions. Often, purchase decisions are made at the same point of sale, making packaging a key tool. After a thorough research, we will select the right materials for your brand, and design a unique graphic strategy that will communicate and represent your product and values in the most attractive way possible.

Fragrance packaging
Label design
Food packaging
Wine labels
3D modeling
3D Design
A good 3D render empowers the impact that the product has on the consumer. We make sure that your product grabs the customer attention and communicates high-quality finishes. Through this process, we are able to bring life to your ideas, and together reach new heights.

Product Design
Industrial Design
3D Modeling & Rendering
3D Animation
Graphic Design
Meeting the needs of visual communication, we seek the appropriate fonts and select the correct image representation such as photography, illustration and/or videos to communicate the desired message in order to obtain well-defined objectives. Graphic design is fundamental to having a good communication strategy because of its persuasive, informative and educuational factors.
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Art Direction
Art direction transforms the values and personality of a brand into a visual expression through a clear and conceptual approach, outstanding its character in a unique way. The course to achieve this graphically is by photography, illustration, and/or audiovisuals, creating communicative and aesthetic pieces. Art direction can be applied to different fields such as photography, fashion, communication or product photography.

Art direction in photography
Fashion art direction
Product photography
Art direction in advertising
Corporate Identity
Corporate image is one of the main signs of identity that best represent a company. Naming, logo design, graphic applications and corporate communication, are fundamental parts to create a solid image. Through these components we manage to reflect the clients values.

Brand Identity
Logo Design
Brand Guidelines
Corporate Identity
Naming
Digital
The digital environment today is one of the main spaces for interaction with a brand, in which we can communicate in many different ways. For this we plan and design a website that takes care of the user experience in a simple and pleasant way.
A good web design, together with a hierarchy of well-worked contents, is the perfect combination for a good communication between the consumer and the brand. For us web design can be front-end design, e-commerce, responsive design, and seo positioning.
 
Responsive web
Microsites
E-commerce
Newsletters
Image social media
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Our work process

Exploration

We define the foundations of the project through the brand, the product and its context.

Concept

We develop a clear concept that brings together idea, structure and material expression.

Design

We translate the concept into a packaging system, working on form, proportions and visual language.

Development

We refine materials, finishes and construction, aligning design decisions with production requirements.

Production

We collaborate with suppliers to validate and adjust the design, ensuring quality and feasibility.

Execution

We deliver the final result with precision, ensuring consistency across design, materials and production.

Clients

Adolfo Dominguez
Cacharel
Carolina Herrera
Charlotte Tilbury
Christian Louboutin
Comme des Garçons Parfums
Eric Buterbaugh
Jean Paul Gaultier
Kama Ayurveda
L'Artisan Parfumeur
l'Entropiste
Mouillette d'Argent

Rabanne
Penhaligon's
Prada
Puig
Scentmate
Santa Eulalia

Six Senses
Tailored Perfumes
United Colors of Benetton
Victorinox
Zany & Shy

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Contact

0034 934 874 985
Joan d'Àustria, 126, 6-4
08018 Barcelona, Spain

© Noreste 2026