Cherituelle

2025

Cherituelle — Luxury jewelry packaging design for a contemporary brand.

At Noreste, we developed the packaging design for Cherituelle starting from the brand’s core values: a timeless vision of jewelry that brings together luxury and sustainability. Our aim was to translate this essence into a physical object that not only protects the product but also creates a sensory experience aligned with the brand’s identity.

We conceived the packaging as a tactile and emotional piece. Through the use of blind embossing and soft mineral finishes in sandy tones, we created a surface rich in subtle detail, adding depth and a sense of calm. These elements express a quiet, understated luxury.

A key decision in the design process was to eliminate any visible closure. Instead, we introduced a ribbon that wraps around the box and ties into a bow, resolving the closing mechanism in a refined and coherent way. This gesture preserves the visual purity of the object while transforming the act of opening into an intimate and considered moment.

Material selection played a fundamental role throughout the project. Each element was carefully chosen to convey honesty, sophistication and durability, reinforcing a conscious and timeless approach to luxury. The result is a packaging piece that expresses authenticity and a serene sense of beauty, in harmony with Cherituelle’s universe.

Contact

0034 934 874 985
Joan d'Àustria, 126, 6-4
08018 Barcelona, Spain

© Noreste 2026