Charlotte Tilbury

Charlotte Tilbury

Client year: 2025

At Noreste, we developed the asset creation for Charlotte Tilbury Fragrances, working across art direction and creative consultancy. The project was conceived to support the brand’s digital presence through a cohesive and versatile visual system.

We approached the work as a visual exploration of the products, their key ingredients, and the different fragrance families. Our aim was to translate olfactory narratives into imagery, building a language that feels both aspirational and informative, while remaining true to the brand’s distinctive aesthetic.

The result is a flexible asset library designed specifically for digital environments. Each visual component was created to function both independently and as part of a broader system, allowing for consistency across platforms while enabling variation and scalability.

Through this approach, we established a refined and adaptable visual framework that enhances storytelling and supports the evolving needs of Charlotte Tilbury Fragrances.

Contact

0034 934 874 985
Joan d'Àustria, 126, 6-4
08018 Barcelona, Spain

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