Carolina Herrera

2026

At Noreste, we continue our collaboration with Carolina Herrera, exploring new ways to extend the fragrance experience beyond the bottle.

For the launch of La Bomba, we developed a PR packaging concept designed to create impact from the very first moment. The proposal was conceived as a direct extension of the fragrance’s identity—bold, sculptural, and highly intentional—translating its explosive personality into a physical object.

We approached the design as a statement piece. Form, scale, and presence were carefully considered to ensure the packaging would immediately capture attention while maintaining a strong connection to the brand’s visual language.

The result is a striking brand expression that not only enhances the unboxing experience, but also encourages visibility and engagement, amplifying its presence across digital platforms and sparking conversation.

Contact

0034 934 874 985
Joan d'Àustria, 126, 6-4
08018 Barcelona, Spain

© Noreste 2026